Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
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Re-Branding a World Class Practice: New Jersey Plastic Surgery

Raising a Leading Brand to New Heights

New Jersey Plastic Surgery

A PINPOINT BRAND DEVELOPMENT CASE STUDY

Pinpoint collaborated with New Jersey Plastic Surgery and Influx Marketing to rebrand world-renowned Dr. Barry DiBernardo’s practice, New Jersey Plastic Surgery.

“Dr. D.” is heralded as a luminary and Key Opinion Leader in the world of plastic surgery and non-surgical laser and light technology innovation. He wanted his website and his brand presence to accurately reflect the leadership and expertise his practice, team, surgeons, and clinical research facility offered not only to patients, but to the aesthetic industry they serve. Pinpoint was honored to help him reconcile this with a rebranding effort that brought together our team and his new website agency, Influx, to deliver a professional, visually captivating new brand direction that champions his work and continued passion in the field.

Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
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THE CHALLENGE

Showcasing a World Leader in Plastic Surgery & Aesthetics… by strengthening his brand and online presence

Elevate New Jersey Plastic Surgery’s brand visual and voice to a level that projects excellence. The objectives were:

  • Create a fresh, professional new Brand and Voice for Dr. DiBernardo and New Jersey Plastic Surgery.
  • Collaborate with Influx to transfer our new brand deliverables to the execution of their new site build for NJPS.
  • Highlight Dr. DiBernardo and his team’s expertise, innovation, leadership, and personality in all client-facing digital print, and point of purchase marketing.
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
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THE SOLUTION

When you get a facelift, your confidence shines through…

NKPS’s existing visual brand had good structure, but was showing the visible signs of aging… and like any good surgeon, before suggesting a facelift, you must first understand the patient, their goals, and motivations. Pinpoint’s re-brand work with NJPS started with our Visual Brand Development and Deep Dive interview with Dr. D. By becoming intimate with his story, his passion, and the purpose behind his “why”—we were able to curate a new visual and tonal brand solution that would meet this high-caliber practice’s goals for growth and leadership into the future. Pinpoint suggested a complete visual brand overhaul, but only very slight logo modifications, and absolutely no “renaming” to inject the perfect amount of mojo this practice would need in final execution.

THE SCOPE

Everything the light touches...

For Pinpoint, our first scope was to define the new visual brand in terms of color palette, photographic and textural styling, ever-so-slight logo modifications, brand voice elevation, and font family selection. These new standards were then shared and expressed to Dr. D’s other agencies through our collaborative creative processes—so everyone was operating by the same playbook and common goal. NJPS’s social and web teams went to work in re-standardizing everything in the digital universe.

Pinpoint then began to work through a large SOW to include everything the patient touched or saw in the practice and community—including all:

  • Clinical consultation materials
  • Tangible marketing tools
  • Patient education materials
  • Signage, displays, business papers
  • Email marketing
  • Event marketing
  • Webinar marketing
  • Advertising & publications
  • And more…

Basically, if it was seen or heard, it had to be uplifted to communicate the strength and new direction of the brand.

Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett
Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett

THE RESULTS

Innovation meets Style… attractive branding that reflects the essence of the practice

Pinpoint’s expert branding allows practitioners look and sound sophisticated, polished, and true to their core. For New Jersey Plastic Surgery, patients and peers are given an accurate impression of the professional, yet caring nature of this industry-leading plastic surgery center. This re-brand led to high engagement and a renewed spark of excitement for this respected practice and set them up for success into the next decade.

Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett Pinpoint Creative’s Rebrand of Dr. Barry DiBernardo’s 40-Year Established New Jersey Plastic Surgery practice Everett

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