Promotional products have the power to create a frenzee among consumers. Design, messaging, and magic can come together to create viral, “gotta have it,” pride in ownership upon receiving a hot product, boasting a great message, from a beloved brand.
Pinpoint likes to turn S.W.A.G. (The Stuff We all Get) into S.W.A.C. (The Stuff We all Covet) by staying on top of industry and retail trends in the beauty business and pairing this knowledge with leading edge design and compelling content. We create stylish, memorable merchandise that people are proud to own and carry. Promotional Merchandise can convert your patients and patrons into walking billboards–creating influence and endearment in the process. Our nimble, affordable, and experienced approach to “your merch” is simply unmatched, and backed by our clout as your trusted branding agency.
The Top 10 Reasons why Promotional Merchandise Should be Part of Your Marketing Budget and Brand Story:
As the leading promotional merchandise specialists in the aesthetic industry, we’re here to share the compelling data that underscores the powerful role “S.W.A.G.” plays in engaging, endearing, and motivating your customer. While pundits may “pooh-pooh” merchandise as a frivolous expense, here’s our “Top 10” reasons why Promotional Merchandise* should have a strategic place in your overall marketing mix and branding basics: *Statistics from The Advertising Specialty Institute and Promotional Products Association International
Pinpoint will work with you to create a strategic plan and budget for the use of promotional merchandise in your practice or business. The plan we create will be designed to maximize both your budget AND brand.
Meet with our team of promotional marketing experts to discuss your key upcoming marketing initiatives, which could include patient events, new product launches, staff introductions, trade shows, membership engagement, post-surgical kits, and simple “surprise and delight” gestures. We’ll discuss your budget, timeline, and also get to know your brand vision and personality, so that the promotion merchandise solutions we present to you will align with the carefully curated brand you’ve built.
Following discovery, our creative design team, led by this industry’s most talented Art Directors and Graphic Artists, will put together an “Options Dream Board” along with budget information. Our expertise with all methods of printing—including laser etching, pad printing, silk screening, embroidery, embossing, debossing, and foiling—helps our team consult and guide you through the item selection process to curate the most beautiful collection of merch to represent your brand. And, when you’ve determined your final merchandise order(s) – we’ll move into designing and proofing each product internally, and then manage the final proofing process with each manufacturer for you.
Promotional products, especially those slated for an important event or grand opening, must show up on time, and as expected. Our team of seasoned project managers will orchestrate a flawless production schedule so that your “merch” meets your expected delivery date and upholds your vision for a quality product to represent your business.
When it’s time to replenish your merch (or make some changes), it’s as easy as contacting our team. We’ll maintain all your merchandise order information into the future, so your restocking needs can be met with one simple contact. And, if you want to make some updates to your merchandise package, our team is hear to help.
Our Most Memorable Merchandise (yet…)
Statistics show that the most popular promo items for women are: outerwear, health & safety, performance wear, bags, and drinkware. In our work with practices, we have found that many beauty related products such as headbands, ice packs, makeup blotters, ring lights, and cosmetic organizers are also extremely popular.
Yes! Pinpoint Creative has custom manufacturing capabilities with some of the most innovative, leading manufacturers across the globe. Literally the “sky-is-the-limit” when it comes to creating merchandise from scratch to replicate something you’ve seen at retail. Put our creative design team to work, and we’ll bring your vision to life. We are here to answer your questions about budget, production quantity, and lead time.
Ideally, our promotional merchandise team requests at least 4-5 weeks. This will give us enough time to plan your package, create compelling artwork and design for each item, get you a digital pre-production proof, move into production, and ship it to you without any expedited freight. Of course, we’ve worked with much tighter timelines and goals–and have many items at our fingertips that can be produced and shipped within a few days–but for best results, let’s plan ahead!
Get Your Brand Audit Today
Your clients love your work. Now help them tell the world who you are, as well as what you do. Schedule a Mini Brand Audit session to learn more. Fill out the form or call (206) 427-3241 to schedule today.