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Our Team

Tamara (Tami) Vileta

Founder & Creative Director

Tamara (Tami) Vileta is the founder and creative director of Pinpoint Strategic Communications. She has 30+ years of experience in brand development, strategic marketing, art direction, graphic design, and copy writing for plastic surgery and aesthetic medical practices. She has also worked with some of the most influential corporate entities that serve the industry, including laser, skin care, and medical device manufacturers, practice management software companies, skin care brands, and leading practice consultants.

Her agency, Pinpoint, provides high-level branding, award-winning design, engaging content creation, and savvy marketing services to over 400 practices and businesses in the United States, Canada, Mexico, and Africa. Tami finds great value in focusing her agency’s work on patient experience and retention initiatives, including Brand Development, Patient Loyalty Marketing, Patient Event Promotion, Email Marketing, Patient Education Initiatives, Collateral Design, Integrated Launch Campaigns (across digital, print, and display), and Promotional Merchandise. Focusing on these strengths has made her agency stand-alone in the field. While most agencies focus solely on lead acquisition efforts, over her years of collaboration in the field of aesthetics, including her close partnership with Terri Ross and the APX Platform, Tami knows that sophisticated patient conversion and nurturing tactics are just as important.

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With no other agency in the field who specializes in the work Pinpoint has perfected, she is particularly proud of Pinpoint’s collaborative reputation and spirit with our digital and lead-generation agency partners—to collectively raise the bar for our mutual clients to grow brand value, significant revenue, and lifelong patient champions. Tami’s work has earned creative awards and accolades over the decades, but her biggest gratification still comes from helping clients achieve pivotal success.

Tami places the highest priority on building enduring customer relationships. Many of the agency’s clients have been with Pinpoint for over two decades. Building a deep-seeded culture of unmatched customer care is paramount—and in sync with her focus on client retention. In her personal life, Tami was a former competitive figure skater for over 30 years, but now focuses her athletic endeavors competing in USTA league tennis. She also loves hiking in the Pacific Northwest, traveling the globe, walking her wayward pups, and cooking massive meals large enough to feed the Seahawks.

Our Team - Pinpoint Creative Everett Our Team - Pinpoint Creative Everett
Our Team - Pinpoint Creative Everett Our Team - Pinpoint Creative Everett


Promotional Marketing Director

Janae is passionate about all things in the promotional marketing sector, including email marketing, drip campaigns, and of course, promotional products that become coveted pieces for patients. With over 14 years of experience in the digital marketing world, Janae brings passion and a fierce “mama-bear” outlook to ensure her clients are getting the very best from their digital marketing efforts. From open and click rates, consistent branding, and all the way down to white-hat techniques – Janae brings targeted precision for the best results.

When it comes to promotional products and SWAG, Janae digs deep to find the newest products, best price, and above all else – quality. Whether you are looking for a little something special for your injectable patients, a high-end makeup bag, or custom-branded uniforms for your entire staff, Janae can source it. She has vast experience with high quantities for multi-location needs as well as small quantities for your VIP patients. In her personal life, Janae has been running a highly ethical breeding program for exotic shorthair and Persian cats for the past 22 years. She professionally shows her cats up and down the west coast producing grand champions and regional winners. She married her junior high school sweetheart 18 years ago and is a mother of two children in their pre and teen years. Camping, crafting, and collecting are at the top of her favorite pass-time activities.


Senior Designer & Copywriter

With an extensive background supporting medical aesthetic practices and corporate clients through the delivery of beautiful design and compelling content creation, Jessica is highly skilled in visual storytelling, marketing, and brand identity. Jessica joined Pinpoint Creative in 2020 after 14 years of practice-level marketing experience for a world-renowned laser center in Northern California, where she supported five cosmetic dermatologists in patient-facing marketing and academia.

During her time with the practice, Jessica created hundreds of clinical slide decks for both national and international medical conferences, and witnessed numerous clinical trials performed for top aesthetic technologies, providing her with a robust insider knowledge of the medical aesthetic industry. Jessica’s ability to communicate accurate treatment information at a patient level makes her a powerful support for Pinpoint’s clients. Her passions include creative strategy, graphic design, and copywriting. In her personal time, Jessica enjoys road trips, traveling to her homeland of Australia, and spending time with her family, partner Jon, and their dog, Ari.

Our Team - Pinpoint Creative Everett Our Team - Pinpoint Creative Everett
Our Team - Pinpoint Creative Everett Our Team - Pinpoint Creative Everett


Copy Writer

Wendy has been a writer for over a decade, first as a freelancer, and currently as a full-time copywriter for Pinpoint. Her unique ability to embody the voice of each client makes her writing very personal and specific, which draws interest from consumers. For this reason, Wendy especially loves writing blogs and bios for clients, which help them to connect to their own potential clients and patients.

Wendy has written for world-renowned authors, speakers and coaches, as well as professionals from an array of industries, including aesthetics. As a non-fiction author, Wendy expects her first book to be released in early 2025. In her personal time, Wendy enjoys spending time with her family, attending self-development and artistic workshops, and supporting live music in her community. She loves singing, and currently performs with two different choirs, and as a soloist. She is on the board of the Valley Jazz Institute, where she manages their social media content, and writes performers’ bios. Wendy is a student of T’ai Chi, belly dance, and guitar.


Art Director

Coming from a highly technically trained graphic design background and visual masters, Aria entered the world of medical aesthetics in the spring of 2020 after working in the field of luxury events including national awards and tradeshow design for six years. Still young in the industry, Aria has excelled in education graduating with a four-year design degree at 19 years old and has since excelled quickly within the field of art and design becoming Pinpoint’s Art Director.

Since working with Pinpoint Aria has contributed largely in part to Pinpoint client’s Branding and Logo Design development and has led the Pinpoint design team in the visual direction of several expansive branding projects including Hydrology Wellness and Serotonin Anti-Aging Centers as well as the conception of The 4S Summit and The Aesthetic Success. Aria’s niche for detail-oriented luxury design also lends itself to her love of high-end local fine art curation and extensive background in Art History–blending the two worlds harmoniously whenever the right opportunity arises. Aria’s passion therefore lies in how the creation of the smallest element can contribute to a large impact that exquisitely balances authentic expression spoken with elevated clarity. When Aria does finally agree to pull away from her laptop, you can find her illustrating her own custom commissioned artwork, planning her next international getaway with her husband Bill, or at home hanging out with her mischievous little black cat, Neo.

Our Team - Pinpoint Creative Everett Our Team - Pinpoint Creative Everett
Our Team - Pinpoint Creative Everett Our Team - Pinpoint Creative Everett


Graphic Designer

Julia has been passionate about art and design since she could hold a crayon. She brings over 18 years of professional design experience to the Pinpoint team as graphic designer and has been with Pinpoint since 2019. With her exceptional attention to detail and immaculate organization skills (bordering on OCD), executing beautiful design concepts is just part of a regular workday for Julia. From logo design, branded assets and email signatures, to Powerpoint decks, email blasts and more - Julia is a ‘Jill of all trades’ and will happily step in to help where help is needed.

Julia’s broad skill set makes her a valuable asset not only to Pinpoint but to clients as well. She will go above and beyond to help troubleshoot issues and come up with elegant solutions so that clients have the best experience possible. Outside of the design scene, Julia is passionate about animals, yoga, photography, gardening, and spending time outdoors with her husband, two sons, and two dogs. She also volunteers her time as graphic designer for Seattle Belarusians, a 501(c)(3) non-profit organization focusing on fundraising and education to aid with socio-political issues faced by the Belarusian diaspora and within the country of Belarus.


Graphic Designer

Leah is a seasoned graphic designer with a passion for creating visually effective identities and solving design problems to produce creative work that meets the highest standards. With over 13 years of experience in the field, Leah has worked for a variety of industries as both an in-house designer and a freelancer. Her ability to quickly understand complex client requirements and deliver high-quality work is what sets her apart.

Leah's work is not just about creating, it's about making an impact. She believes that design has the power to inspire and influence people, and she strives to use her skills to create meaningful and memorable experiences for her clients. When she's not designing, Leah enjoys spending time with her loved ones, especially her three grandchildren. You can often find her buried in a good book during her quieter moments. Leah's friends and family would describe her as trustworthy, loyal, and easy-going, always ready to take on new challenges.

Our Team - Pinpoint Creative Everett Our Team - Pinpoint Creative Everett
Our Team - Pinpoint Creative Everett


Never visit a pet rescue center in a weak moment if you don’t expect to come out with a four-legged friend for life! Such was the case with Sonny—a short-term, 8-week resident of Southern California, who came home with Tami under the seat of a Southwest Airlines flight to grow up in the splendor of the Pacific Northwest.

Today, Sonny excels in his role at Pinpoint as our “first” canine hire (but definitely not the last). He enjoys honing his skills at howling during conference calls, snatching bits of Hailey’s lunch, terrorizing the UPS man, and rocking his ever-growing collection of professional bow ties.


Continuing on with the rescue tradition, Zekie came to Pinpoint after his “Christmas-time Puppy” adoption from Forgotten Dogs Rescue.

When a canine candidate uses the words “exuberant & outgoing,” “mischievous,” and “expert chewer” on their resume, be warned that they could potentially cause some ruffles in the work environment. Zekie is the main reason why we almost had to hire an HR Director! Sonny had some early on difficulties with his new co-worker, and the expansion of our Canine Division in general. Now that THAT has been all cleared up, Zekie has settled into his day-to-day roles. Zekie takes great pride and satisfaction in his Pinpoint responsibilities, which include: swiftly killing all toys, eating peanut butter (and Birkenstocks), and grooming Sonny so he can look and feel his very best.

Our Team - Pinpoint Creative Everett

Extended Strategic Team.

Pinpoint’s extended team includes a curated list of local and regional designers and writers whom we partner with, depending on client needs and project scope. In addition to this growing talent pool, Pinpoint has forged strategic partnerships with trusted industry providers to supplement a larger scope of services.

Terri Ross Consulting
InBound Films
Advertising Specialty Institute Promotional Products
Print Solutions Incorporated Digital On-Demand Print Management
Litho Craft High-End Print Management
Internet Partners: InFlux Marketing, Studio III Marketing, Rosemont Media, Doctor Logic, Incredible Marketing, Cake, and more
PatientNOW CRM Membership Management
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