A well executed membership or loyalty program combined with ongoing, personalized, loyalty experience marketing, can help to solidify your bond with patients and attract more loyal fans for your medical aesthetic practice.
Turn to an agency who understands the aesthetic space, has insight into patient behavior, and offers over a decade of experience in membership and loyalty marketing to develop a program your patients will love and embrace. At Pinpoint Creative we have created a refined set of tools to help you successfully implement and market your membership or loyalty program with gusto!
Attract, Retain, Excite, and Engage your Patients
Now more than ever, having a thoughtful, cohesive, and on-brand patient loyalty strategy is so important to your competitive edge. Today’s patient is savvy, sophisticated, selective, and expects more from their aesthetic medicine provider. The metrics show that patients are eager to participate in membership and loyalty programs and their engagement means more revenue and lifetime patient value for your practice.
At Pinpoint, we have over a decade of experience and knowledge to help you craft a membership or loyalty initiative that’s strategic, captivating, engaging, and most importantly profitable. With our background and CME accreditation in membership and loyalty marketing, we strategize with you and your technology solution provider (such as your EMR, or a 3rd party service) to develop a customized program that meets the needs of your client personas. We then bring your program to life by creating all the beautiful custom-branded sales materials you’ll need to promote your program at the point of purchase and online. We can also help you with long term membership engagement marketing to keep your loyalty experience alive, fresh, and relevant for the long-haul.
At Pinpoint Creative we follow an in-depth collaborative process to create a membership or loyalty marketing program to help you attract and retain your patients.
We meet with you and your technology solutions provider to discuss your program goals and the type of membership or loyalty initiative that will meet the needs of your practice. We work with you to iron out the program structure mechanics, tiers, rules, and benefits of your program. Our experience working with practice technology providers such as patientNOW, Privi, Zenoti, Symplast, RepeatMD, and Nextech ensures the strategies we create together will compliment your current patient management system or third party software.
Our team of brand specialists, copywriters, and graphic artists will develop a “retail-worthy” brand for your membership or loyalty program that compliments your business brand and builds traction with your clients. In addition, we’ll deliver a refined suite of branded sales materials to help you market your new program. Deliverables may include:
We coordinate with your team to launch your program to your patients utilizing the newly created digital, print, point of purchase, email, and promotional merchandise assets. If you choose to launch your program with an event or party, our team can even assist you with event planning and marketing materials.
Once your program is in place, Pinpoint can provide ongoing member experience marketing support to keep your membership or loyalty program fresh and front of mind for your patients. Membership renewal and recall campaigns can be developed accross print, digital, and email marketing for maximum engagement.
Developing a program that works well within your practice depends on a number of factors. Your program should be attractive to and meet the needs of your patient base. It should also be easy for your staff to sell and execute within the practice. Our team of creative strategists will collaborate with you to iron out the wrinkles and craft a program that will engage and excite your patients, while keeping your staff happy and stress free using the best technology solution to pair with your operations.
Yes! Our experience working with practice technology providers such as patientNOW, Privi, Zenoti, Symplast, RepeatMD, and Nextech ensures the strategies we create together will compliment your current patient management systems or third party solutions providers.
Contact Pinpoint Creative to schedule a Membership & Loyalty Program call. We will discuss your vision for a membership program and develop a game plan to bring it into action.
Get Your Brand Audit Today
Your clients love your work. Now help them tell the world who you are, as well as what you do. Schedule a Mini Brand Audit session to learn more. Fill out the form or call (206) 427-3241 to schedule today.