REBRAND
DEVELOPMENT For a Multi-location Plastic Surgery, Medical Aesthetics + Wellness Mecca

Revealing The Godek Center

A PINPOINT REBRAND DEVELOPMENT CASE STUDY

It has been an absolute honor to lead Dr. Christopher Godek through the rebrand of his plastic surgery and medspa practices. Dr. Godek has been one of Pinpoint’s most loyal clients—dating back 17+ years. Up until the point of this rebrand, we have created thousands of marketing campaigns and assets together.

As a luminary in the field, Dr. Godek had big plans to expand on his reputation as one of the nation’s top performing plastic surgeons. He was broadening his non-surgical spa services into the wellness arena, unveiling an awe-inspiring remodel, and looking to grow his footprint with the future opening of yet another center of excellence. It was time to shake things up, to shine, and to reinvigorate his brand – with a new name and a comprehensive facelift that has included the efforts of his internal staff, his web partner Influx Marketing, and our entire team here at Pinpoint.

The Solution

Sometimes, “The Solution” is right in front of you: Simplifying a complex naming system to make great sense into the future.

The name “The Personal Enhancement Center” had been with Dr. Godek since he began private practice. But, it was not a name he was in love with. “The Personal Enhancement Center” was not how patients searched to find Dr. Godek. They entered “Dr. Godek” as a search term, which was also his long-standing URL…drgodek.com. Dr. Godek’s son is in medical school, training to become a plastics surgeon. He has aspirations to work alongside his father in private practice.

The name “Godek” is not “going anywhere,” and will continue to be a legacy in the Mid-Atlantic for decades to come. Renaming this destination practice to “The Godek Center” was an obvious choice. All other sub-brands such as the “BellaDerma Medspa,” the “Benessare Wellness + IV Lounge,” and their membership “The Inner Circle” – could be followed by “At the Godek Center” for a beautiful, comprehensive naming convention.