A PINPOINT BRAND DEVELOPMENT CASE STUDY
Pinpoint’s work for MILC Med Spa included comprehensive Brand Development and the delivery of unique branded materials that helped launch this beautiful and exclusive Atlanta Med Spa in a newly renovated 7,000+ sq ft building, paired with its sister business, Muse Plastic Surgery.
Catering to the Discerning Client…to provide an exclusive, unforgettable experience.
Pinpoint collaborated with Atlanta-based board-certified plastic surgeon, Dr. Wright Jones and his team to help bring MILC MedSpa to life in the affluent Buckhead neighborhood of Atlanta. The goal of this brand launch was three-fold:
THE SOLUTION
Pinpoint’s work began with our signature Visual Brand Strategy Development and Logo Identity Design process, arriving at the youthful, trend-forward final logo and styling for MILC. The essence of the brand embraces Dr. Jones’ original vision for providing non-surgical innovations and interventions that create a luxurious, pampering experience for the women of Atlanta, including ongoing maintenance treatments for his plastic surgery patients. Through our collaboration with MILC MedSpa’s web development team, MILC’s authentic visual and verbal tone was translated flawlessly onto their website.
Connecting Brand Essence to every Client Touchpoint for an end-to-end experience.
Luxury service consumers expect the brands they champion to connect with them emotionally–with flawless attention to detail–across every touchpoint they consume. With this level of expectation in mind, Dr. Jones, Pinpoint, and his team of agencies collaborated to build out every detail of the MILC MedSpa experience for current and future clients. For Pinpoint, this work covered original brand development, collaboration with MILC’s web partner, and the creation of consultation materials and marketing deliverables, including; digital & print collateral, brochures, welcome folders, gift cards, grand opening event marketing, promotional merchandise, patient education materials, membership marketing, and more.
GREAT BRANDING…does a practice good
Dr. Wright Jones wanted to create a brand that really shook things up and turned the aesthetic & wellness industry on its ear. He has a vision for creating a luxury retail, repeatable, scalable brand that can thrive equally in upscale metro areas such as Atlanta, Las Vegas, Beverly Hills, Manhattan, or Chicago. He is purely confident in creating a brand that is specialized in serving women only with a mantra he believes in, and a story that comes straight from his soul. Pinpoint loves a great story and is honored to help MILC share this with the world.
TESTIMONIAL
“I had heard great things about Tami and her team at Pinpoint. Fortunately, those things were all true. We brought them on board to assist with the opening of our new med spa, and they were just what we needed. At first, I was concerned with the interviews and questionnaires because we were eager to get going. However, during our brand reveal I was in total shock with the accuracy and level of detail relating to the brand that I wanted to create. They say that an original vision can only be understood by the person who holds that vision until it is manifested. I have always believed that until now. Tami has a gift that allows her to see into your mind and bring that vision to life. She listens deeply, processes your words, and delivers. Every day that marketing materials rolled into our office was like Christmas. The staff and I were always excited by the content and quality of materials. Our grand opening was a success, and we are steadily growing as I watch our brand take off. I could sense that she is extremely busy with a tons of other clients, but she always managed to make me feel valued and prioritized. Typically, it was me holding her up with our progress. Lol. That is why I am happy to write this. I have not taken the time to properly thank you and your outstanding team. Your dedication, passion, and work ethic was certainly not under appreciated!
-Wright Jones, MD”
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