Pinpoint Creative Aesthetic Branding and Marketing Agency’s Event Marketing for Dr. Renee Burke, South Barrington, IL

Renee Burke Plastic Surgery, Aesthetics, & Med Spa

A PINPOINT EVENT MARKETING CASE STUDY

Pinpoint’s work for Dr. Burke included a comprehensive brand refresh, prior to marketing her Grand Opening event. Dr. Burke’s grand opening event was to be positioned as the crown jewel atop a year-long relocation and new practice build-out that would reveal her new 14,000 S.F. Surgical and aesthetic center to new and existing patients in Barrington, IL. Designed to be an elegant affair to be “seen” and also to be long-remembered, the Modern Beauty event included live music, live demo’s, full catering, fun raffles, luxurious swag bags and enticing savings to help relaunch this beautiful and exclusive Chicago area surgeon and practice.

Pinpoint Creative Aesthetic Branding and Marketing Agency’s Event Marketing for Dr. Renee Burke, South Barrington, IL Everett

The Challenge

Reveal and Celebrate a New Location and Create Excitement and Engagement in the Community

Pinpoint collaborated with Chicago area double board-certified plastic surgeon, Dr. Renee Burke to help bring her vision to life for a luxurious, grand event that would make her guests feel pampered and indulged. The goals were:

Attracting an upscale clientele to the new 14,000 sq ft surgery and aesthetic center.
Marketing the various treatments, surgical procedures, and aesthetic services featured in the expansive new space.
Providing incentives for clients to make purchases that evening and to participate in a raffle to raise money for Rahab’s Daughters, an organization near and dear to Dr. Burke’s heart. This raffle also served to create a recurring revenue stream after the event doors had closed by bringing patients who participated back to the practice to enjoy a treatment at a small savings before the end of the year.

THE SOLUTION

Enticing Communication to Create Interest and Engagement with the Event

Luxury service consumers expect the events they attend to dazzle them–with flawless attention to detail–across every touchpoint, from email blasts to swag bags. With this level of expectation in mind, Dr. Burke, her team, and Pinpoint, collaborated to build out every detail of the Grand Opening Party to create a memorable experience for existing and future patients.

Pinpoint’s work began with our signature Large Event Marketing Plan. With years of experience in marketing events, our process for building excitement, awareness, attendance, and revenue at events has been honed through the delivery of thousands of events over the last three decades.

THE SCOPE

Creating Memorable Events that Make our Clients Shine.

Starting 8 weeks prior to the event with strategic planning and theme building, gave our teams ample time to reach existing and prospective clients several times, and across many different channels, to ensure success. An event theme of “Modern Beauty” was chosen.

We started marketing Modern Beauty with email, social, and website marketing to create a digital splash and drive RSVP’s to a landing page where attendees could register for the event. In addition to digital marketing, we utilized point of purchase signage, print materials, lobby loops, an EDDM magazine mailing, and community partner marketing materials to generate interest with both existing clients and new potential clients out in the community.

In the weeks leading up to the event, we continually refreshed marketing assets to build a high level of interest and excitement, resulting in nearly 90% attendance from original RSVP’s! During the event, Pinpoint created an additional array of branded and theme’d marketing materials to drive conversions, patient education and engagement, including: gilded gift cards, swag bags, a fund-raising raffle for Rahab’s Daughters, and event signage to facilitate patient flow and promote visits with the many vendors in attendance who were demonstrating treatments during the event.

The Results

Before the Doors Even Open… the experience has begun

Dr. Renee Burke’s Grand Opening event attracted nearly 400 captive attendees and generated well into six figures for overall revenue. The practice raised $5,800+ in revenue for Rahab’s Daughters, representing the potential for upwards of $80K in recurring revenue for the practice when patients came back to spend their $25 gift cards for their participation. For the practice, this celebration was the perfect end-cap to launch their new location, new brand, and beautiful new practice and services with an audience who was excited and motivated to learn more.

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EVENT
MARKETING
for Plastic Surgery, Medspas, and Businesses
in the Aesthetic Medical Industry

A PINPOINT EVENT MARKETING CASE STUDY

Reveal and Celebrate a New Location and Create Excitement and Engagement in the Community

THE SOLUTION

Creating Memorable Events that Make our Clients Shine.

Before the Doors Even Open… the experience has begun

RELATED PROJECTS

New Jersey Plastic Surgery Virtual Events

MaVie
Sculpt Bus Event

Milc Medspa
Grand Opening Event

Ready To Build Your Beautiful Brand In Aesthetics?

EVENT MARKETING for Plastic Surgery, Medspas, and Businesses in the Aesthetic Medical Industry

A PINPOINT EVENT MARKETING CASE STUDY

Reveal and Celebrate a New Location and Create Excitement and Engagement in the Community

THE SOLUTION

Creating Memorable Events that Make our Clients Shine.

Before the Doors Even Open… the experience has begun

RELATED PROJECTS

New Jersey Plastic Surgery Virtual Events

MaVie Sculpt Bus Event

Milc Medspa Grand Opening Event

Ready To Build Your Beautiful Brand In Aesthetics?

EVENT
MARKETING
for Plastic Surgery, Medspas, and Businesses
in the Aesthetic Medical Industry

MaVie
Sculpt Bus Event

Milc Medspa
Grand Opening Event