Pinpoint Creative’s Membership Marketing for Serotonin Centers.

Serotonin Feel Good Memberships

A PINPOINT LOYALTY PROGRAM CASE STUDY

Pinpoint’s work for Serotonin included a comprehensive client membership program that capitalizes on the advantages of being a patient at Serotonin. In collaboration with Eric Casaburi, founder and CEO of Serotonin Centers, Pinpoint created naming choices to arrive at their new “Feel Good Memberships.” Memberships were designed to be “additive,” so each elevated tier included all the benefits of the tier below it. Pinpoint provided membership program consultation, as well as development support for all the Serotonin branded marketing tools, a full line of promotional merchandise, and educational tools to help clients choose which membership worked best for them.

Pinpoint Creative’s Membership Marketing for Serotonin Centers. Everett

THE CHALLENGE

Changing the Way Clients Engage…creating a “members only” model for aesthetics and wellness.

Pinpoint collaborated with Serotonin Centers and founder, Eric Casaburi to create a membership-based program for his high-growth aesthetic and wellness franchise business model. The goals were:

Offering targeted tiers of membership to appeal to a variety of clients.
Rewarding clients for becoming members with logo’d merchandise and surprise & delight gifts - which also serve as brand promotion within the communities.
Providing an incentive for clients to choose higher tiers of membership by adding value at each level.
Creating a membership model business with a predictable recurring revenue stream and a clientele immersed in a results-driven culture.

The Solution

An Enduring and Flexible Membership Program

Pinpoint’s collaboration with Serotonin Centers began with developing the original three tiers of membership, with each level building upon the previous. Pinpoint created brand personas and names, and upon choosing the program name of “Feel Good,” the names “Vital,” “Optimize,” and “Complete” were selected for their three tiers of membership.

The Scope

Creating a Membership Program with all the Personal Effects.

Pinpoint got to work producing a suite of program marketing materials, including a brochure that explained how the memberships work, social media posting, Point-of-Purchase signage, collateral materials for franchise lobbies, membership handouts, email marketing campaigns, and more.

Serotonin wanted to provide “Welcome Rewards” for new Serotonin members, so Pinpoint created and produced logo’d athletic apparel, which is given to every new member. In addition, every member is sent a Welcome Gift Package mailed to their home, filled with Serotonin branded merchandise, such as a porcelain coffee mug, lycra eye mask, notepad, and pen, all beautifully packaged with a card, thanking them for their commitment to the program.

The Results

A Growing Franchise… with memberships that meet the needs of their clients

Pinpoint’s membership development process allows practices in aesthetic wellness to attract and retain clients who come in for visits on a more predictable and recurring schedule. Building loyalty among consumers requires careful attention to detail – from the branding to the marketing; it all makes a difference in the overall client experience. As Serotonin Centers have grown, we’ve helped them through the modification they needed to make with their memberships, which included adding smaller, more specialized tiers to the original three. This is something that businesses need to consider when offering memberships - over time, they need to be able to adjust based on their clients’ desires. Pinpoint prides itself on being an agency that can take your organization through the evolution of your membership programs.

TESTIMONIAL

“I met Tami and the PinPoint crew during the very beginning days of Serotonin. Having created a few franchise brands prior, I was very specific in what I was looking for in a marketing/print vendor. Tami and the team were not only so much more than I was seeking, she gave me insights into effective print marketing from an industry perspective. Together we have created some pretty awesome stuff, and I am proud to have Pinpoint as a top vendor for my Serotonin Centers franchise brand.”

– Eric Casaburi, Founder & CEO, Serotonin Centers

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Membership
Programs
A new Prescription for Aesthetic Practice “Wellness”

Serotonin Feel Good Memberships

THE CHALLENGE

The Solution

The Scope

A Growing Franchise… with memberships that meet the needs of their clients

RELATED PROJECTS

B+A Medical Aesthetics Membership & Gift

Membership & Loyalty Program Design

Membership Welcome
Gift Packages

Ready To Build Your Beautiful Brand In Aesthetics?

Membership Programs A new Prescription for Aesthetic Practice “Wellness”

Serotonin Feel Good Memberships

THE CHALLENGE

The Solution

The Scope

A Growing Franchise… with memberships that meet the needs of their clients

RELATED PROJECTS

B+A Medical Aesthetics Membership & Gift

Membership & Loyalty Program Design

Membership Welcome Gift Packages

Ready To Build Your Beautiful Brand In Aesthetics?

Membership
Programs
A new Prescription for Aesthetic Practice “Wellness”

Membership Welcome
Gift Packages