ENGAGEMENT
MARKETING

for Facial Plastic Surgeons

Audubon Facial Plastic Surgery

A PINPOINT CLIENT ENGAGEMENT CASE STUDY

Pinpoint’s work for Dr. Melancon included brand development, email marketing, and branded consultation tools to increase patient engagement with her boutique facial plastic surgery practice in New Orleans. Our work began with visual brand strategy development and the design of Audubon’s sophisticated logo and rich color palette, which created a professional, ultramodern vibe for the practice.

Dr. Melancon continued her work with Pinpoint to create email marketing campaigns to incentivize booking and promote patient education in 2023. Audubon’s eblasts produced unprecedented results with “open rates” double that of the industry standard. In addition, our coordinated email marketing and social media campaign in October celebrated Audubon’s 2-year Anniversary with an Open House at her practice.

THE SOLUTION

Increasing Engagement through Brand Strategy, Eblasts, and Social Media design support

Audubon Plastic Surgery was only two years old, and was still breaking into the New Orleans aesthetic market. Pinpoint partnered with facial plastic surgeon, Dr. Claire Melancon to create beautifully branded email marketing and social media posts to increase engagement and elevate the visibility of her boutique practice to the level of aesthetic practices that have been in the New Orleans market for decades.