Membership Welcome Gifts with Pinpoint Creative in Seattle, Washington

The right answer should be individualized to each practice and has a lot to do with your membership tiers, structure, and client commitment level (pricing). A good rule of thumb is to give back to the client what they commit to on the day of sign-up. So, for example, if it costs $99 to join your program, you give them back that “retail” value. This value can be made-up from tangible items + services. Using this as a benchmark, you might give them a Welcome Gift that includes a beautiful Coffee Tumbler and Leather Journal Book valued at $35 in a Foil Embossed Eurotote, along with a certificate for 5u of complimentary Botox with their next full Botox treatment. In addition, you’d package a welcome collateral piece that includes their program benefits, and a journey map for long-term success in your program.

Yes! You certainly can do this. We recommend producing several items that are offered to all members, and then creating limited editions of higher value items offered only to your premium members–differentiating their experience and creating aspirational envy! Loyalty programs are “elitist” by nature and there is nothing wrong with creating motivation to migrate up a tier to achieve higher status!

Nothing like the present! We suggest distributing the gift when they sign their contract. However, some practices like the element of “Surprise & Delight” and will send the gift to their client’s home after the fact. If you select this route, just be sure to include packaging, shipping, and handling into your program budget. The metrics of loyalty need to consider ROI and budget planning plays a big role in evaluating your program’s performance.