PROMOTIONAL MERCHANDISEPinpoint Creative

The Top 10 Reasons why Promotional Merchandise Should be Part of Your Marketing Budget and Brand Story:

Benefits

As the leading promotional merchandise specialists in the aesthetic industry, we’re here to share the compelling data that underscores the powerful role “S.W.A.G.” plays in engaging, endearing, and motivating your customer. While pundits may “pooh-pooh” merchandise as a frivolous expense, here’s our “Top 10” reasons why Promotional Merchandise* should have a strategic place in your overall marketing mix and branding basics: *Statistics from The Advertising Specialty Institute and Promotional Products Association International

1. Promotional Products are the favorite form of advertising for U.S. consumers, no matter the age or gender.
2. Promotional products are the most highly regarded form of advertising over the Internet, mobile ads, newspapers, radio, magazines, and television.
3. Nine out of 10 people recall the business name or logo on the promotional product they received.
4. 73% of people are more likely to do business with a brand that gave them a promotional product.
5. 83% of people would experience a strengthened loyalty to a brand they currently shop with that gave them a promotional product.
6. On average, U.S. Households own 30+ promotional products at any given time.
7. 53% of people use at least one promotional product each week.
8. 81% of consumers will keep a customized promotional product for more than a year.
9. 40% of consumers have promotional items that have been in their household for over a decade.
10.  Promotional drinkware, including tumblers, mugs, and water bottles, generate 3,162 impressions throughout their lifetime.