Email Marketing is still one of the most effective marketing channels for educating, activating, and delighting your existing fan base. Beyond your website, it’s also one of the only remaining marketing platforms you own. Your email list is a gold mine for recall, conversion, and brand building. Use it to your advantage with smart engagement tools for great results. We can turnkey this for you!
Benefits
At Pinpoint you’ll find that we do email marketing a little bit differently than anyone in the aesthetic industry. You may not have come across an agency that delivers a complementary suite of assets alongside your eblast to support the success of your campaign. Our ‘clickable’ and fully coded mobile and desktop-friendly eblasts employ best email practices to ensure high deliverability and the best user experience across all devices. Pinpoint’s monthly email marketing campaigns are strategic, creative, and planned by a seasoned expert. We don’t stuff you into a template, make you look like everyone else, or put you on ‘agency autopilot.’ With over 30 years of email, digital, and traditional marketing experience, Pinpoint provides a comprehensive end-to-end experience that helps you launch campaigns and promotions to sync with your growth goals.
At Pinpoint we understand a successful email marketing campaign should reach your patient base at multiple touchpoints. In addition to our custom-designed eblasts, our email marketing packages include a printable flyer for your staff to display at the front desk, in new patient folders, and treatment rooms. This flyer is also the perfect piece for your web company to post on your website each month. And of course, we can’t leave out social media. We provide a beautiful social post that partners with your eblast to post on any social media platform you choose.
Our email marketing doesn’t stop there. We can also create lead nurturing campaigns that are automated to work in your EMR system utilizing analytics to create personalized drip campaigns to clients who’ve indicated an interest in your content or promotions. We have worked with some of the leading technology platforms to deliver these campaigns including My Med Leads, Redspot, and PatientNOW Pathways.
Process
Sit back while we take care of the details. Our in-depth process makes monthly e-mail marketing virtually automatic for you.
Our email marketing campaigns begin with a planning session to gather all of the details of your campaign and the information you would like to communicate to your email list.
With an unmatched level of knowledge of the aesthetic industry, our creative team will write, design, and layout your email campaign using industry best practices. We don’t use templates—every eblast is custom created to reflect your unique voice and brand.
We code and test your email campaign for distribution, taking into consideration the best day and time to launch to maximize open rates. Once your eblast has reached inboxes we provide the additional supporting marketing assets to boost the awareness of your campaign.
At the end of each month we review your eblast analytics report to evaluate performance and update/scrub your email list as needed.
Popular email marketing topics include monthly specials and promotions, new product launches, patient education initiatives, staff spotlights, event announcements, and more. We have helped hundreds of clients in aesthetic medicine communicate effectively with their email list and are always available to help and brainstorm!
While it’s not a requirement, we recommend monthly email marketing to keep your clients engaged with your practice or business. Remember that your email list is a captive audience that’s exclusively yours. The custom nature of our agency means the sky's the limit when it comes to email marketing. From weekly, monthly, or seasonal campaigns we can craft an email marketing initiative that works for you.
At Pinpoint our email marketing clients enjoy open rates far above the industry average of 35% with most clientele reaching a 45-55% average open rate—sometimes even higher!
Get Your Brand Audit Today
Your clients love your work. Now help them tell the world who you are, as well as what you do. Schedule a Mini Brand Audit session to learn more. Fill out the form or call (206) 427-3241 to schedule today.