Your Business’ Logo Shouldn’t be a $5 Decision.
Your logo is going to be with you for the long-haul. You should love it, or it will be a thorn in your side for years to come–every time you look at it. Your logo should be developed with the flexibility to grow with you, summarizing all you are today, and projecting your genius into the future. Turning to an agency who understands the aesthetic space, has insight into patient behavior in every corner of the country, who follows industry trends, and treats your logo with the attention and excellence it deserves is a very smart investment for the launch of your business and brand. This investment can help you avoid costly global changes in the future if you launch your business with a logo that doesn’t hold water five years from now.
Logos that are extendable and look good everywhere
Great logos literally walk off the page and into your life–becoming meaningful visual associations for business relationships you value. While creating your customized logo Pinpoint considers how well it will translate across digital, print, merchandise, and even fabric – as well as how it will appear in every shape, size, application, and production method. Your logo should look equally great on the side of a bus or the tip of a pushpin.
We measure your logo’s success by the yardstick of “irresistibility.” If we can create a “gotta have it” mindset wrapped around your logo, where your clientele is proud to show and share it with their friends and family, we’ve done our job.
When Pinpoint delivers your final logo, you’ll receive a full asset pack to use across every application and occasion. Well-organized sets include files “with” and “without” tagline usage, in horizontal/vertical orientation, icon only, and reverse out options for single color, multi-color, and flat color usage. It will be easy for your team to store and access the right file format and logo option to share with future agencies and partners.
Custom Logo Designs Made to Last
We follow an in-depth process to create the most outstanding, professional, and progressive logo designs in the aesthetic industry.
Whether you are pursuing a logo design in isolation or as part of our Visual Brand Strategy Development and Naming process, we begin your logo design with a deep dive set of interview questions that ensure your final product will be on the mark, now and into the future.
Following your discovery phase, our creative design team, led by creative director, Tami Vileta and our industry’s most talented Art Directors and Graphic Artists, will put together a logo reveal session with fully vetted logo options that will inspire your vision and excite your senses.
Incorporating your feedback from our Logo Reveal Session, we’ll execute two more rounds of edit refinements to your selected logo short list, combining elements, fonts, colors, and composition to get to the perfect solution.
Within your project timeline, we’ll wrap up the logo development process with the delivery of your final asset package, organized and ready to share with your other industry partners, including your social media and digital marketing/web teams. If you require a logo usage brand book in addition to logo files, this can be quoted separately and delivered in both print and digital formats.
Some of our all-time favorites across our many aesthetic industry verticals
Generally speaking, from the time of your discovery call to the final delivery of logo assets will typically take 4-6 weeks.
Yes! When Pinpoint designs your logo, it is 100% yours. You do not pay any royalty or ongoing fee for the right to use your logo.
No problem. Many clients have a logo mark they love, but would like to see the font family, color combinations, or tagline modified. We can give you an estimate to refresh an existing logo.
Get Your Brand Audit Today
Your clients love your work. Now help them tell the world who you are, as well as what you do. Schedule a Mini Brand Audit session to learn more. Fill out the form or call (206) 427-3241 to schedule today.